Early in my career as a designer, I got really pissed off tired of been only requested to make pretty layouts. Determined to change that, I engaged in a mission to speak the language of business leaders and show how a Design-oriented mindset dramatically transforms the way organizations manage decisions, products, and teams.
After an MBA, a Masters in Strategic Design, and over a decade of experience working with world-class strategists and engineers, I now help businesses grow further using Strategic Design.
Over the years, I incorporated business and product skills to my UX background, composing a hybrid profile that allows me to quickly adapt to different scenarios and wear multiple hats within a team or organization.
UX & Strategic Design
Engaging with customers to find unmet needs, opportunities for value creation, product innovation and growth.
Business & Product
Translating insights into product visions and that lead teams to fulfill both customer’s needs and the business' north-star metrics.
Leveraging data and user's behavior and leading Designers to create hypotheses and explore solutions to real problems.
Helping my teams tackle the right problems and create high impact while making sure every person finds joy & fulfillment at work.
Transitioning from Graphic Design to UX
I developed a keen interest in UX while still working as an Illustrator and Graphic Designer – which led me to transition to Interaction Design early in my career.
Deep diving into Business and Entrepreneurship
As I got more experienced with UX, I realized I could leverage design to create a more substantial impact on businesses. I enrolled in an MBA program and later opened a studio with two partners, mixing business strategy and UX design as a service. In 2013, after an "acqui-hiring" proposal, I joined this exciting company called eSapiens Ventures.
Life, Work & Grad School in NYC
One year later, I received a scholarship offer to course the Master's Program in Strategic Design at Parsons The New School in New York City. Despite the stressful routine of school, full-time work, and volunteer sessions at startup accelerators, I spent a fantastic couple of years in NYC.
Business leadership and a new challenge in Europe
In 2016, I returned to Brazil to lead an Innovation Lab within eSapiens. After almost three years leading teams and launching new successful ventures, in 2019, OLX Group invited me to join its Lisbon tech hub as Product Design Manager. Now, almost a year at this role, I'm proud and excited about the impact my team is creating across this massive company.