I live in the intersection of

Design, Business Strategy & Product Management

Currently as Head of Product Design at OLX Group, I manage and lead a senior team of designers to discover opportunities, design, test & iterate products loved by millions of people.

Early in my career as a designer, I got really pissed off tired of been only requested to make pretty layouts. Determined to change that, I engaged in a mission to speak the language of business leaders and show how a Design-oriented mindset dramatically transforms the way organizations manage decisions, products, and teams.

After an MBA, a Masters in Strategic Design, and over a decade of experience working with world-class strategists and engineers, I now help businesses grow further using Strategic Design.

Approach and skillset

Over the years, I incorporated business and product skills to my UX background, composing a hybrid profile that allows me to quickly adapt to different scenarios and wear multiple hats within a team or organization.

UX & Strategic Design

Engaging with customers to find unmet needs, opportunities for value creation, product innovation and growth.

  • UX & ACTION Research
  • UX Strategy
  • Business model design
  • Value proposition design
  • Quali & quanti Data analysis

Business & Product

Translating insights into product visions and that lead teams to fulfill both customer’s needs and the business' north-star metrics.

  • Stakeholder Management
  • Product Vision & Strategy
  • Lean testing & iteration
  • Innovation management
  • General Business management

Product Design

Leveraging data and user's behavior and leading Designers to create hypotheses and explore solutions to real problems.

  • Prototyping
  • UX & UI Explorations
  • NArrative & Storytelling
  • Design System Structure
  • Workshop Design & faciliTation

People Management

Helping my teams tackle the right problems and create high impact while making sure every person finds joy & fulfillment at work.

  • TEAM management
  • Guidance & Mentorship
  • Capacity building
  • Radical Candor <3
  • Talent hiring

Compaines I've worked with

How I got here

2005 - 2010

Transitioning from Graphic Design to UX

I developed a keen interest in UX while still working as an Illustrator and Graphic Designer – which led me to transition to Interaction Design early in my career.

2010 - 2014

Deep diving into Business and Entrepreneurship

As I got more experienced with UX, I realized I could leverage design to create a more substantial impact on businesses. I enrolled in an MBA program and later opened a studio with two partners, mixing business strategy and UX design as a service. In 2013, after an "acqui-hiring" proposal, I joined this exciting company called eSapiens Ventures.

2014 - 2016

Life, Work & Grad School in NYC

One year later, I received a scholarship offer to course the Master's Program in Strategic Design at Parsons The New School in New York City. Despite the stressful routine of school, full-time work, and volunteer sessions at startup accelerators, I spent a fantastic couple of years in NYC.

2016 - Today

Business leadership and a new challenge in Europe

In 2016, I returned to Brazil to lead an Innovation Lab within eSapiens. After almost three years leading teams and launching new successful ventures, in 2019, OLX Group invited me to join its Lisbon tech hub as Product Design Manager. Now, almost a year at this role, I'm proud and excited about the impact my team is creating across this massive company.

Recent engagements

  • Guest | “Managing portfolios of consumer products”・PM3 Youtube live
  • Guest | "My journey in UX & Business Design"・CoDesigners Podcast
  • Speaker | “Blockchain use cases: hype or reality?”・Startup Summit
  • Speaker | "Driving Innovation with Blockchain"・CESUSC Florianópolis
  • Speaker | "Blockchain Use Cases"・ACATE Florianópolis

DROP A LINE

I'm open to hearing about consulting inquiries or providing mentorship worldwide

Brazilian currently based in Lisbon - Portugal